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(latest NCVER data)Marketing planning, delivered through SHBXPSM003 Promote a personal services business, helps salon owners expand their client base, lift re-booking rates and increase average client spend. RTOs offering salon management qualifications can use it to build strategic marketing capability, with SHBXPSM003 training materials supporting planning and evaluation tasks.
Learners develop skills in analysing business objectives and client demographics, setting marketing objectives, balancing the service and product mix, planning and implementing promotional activities, monitoring performance against targets and researching new business opportunities.
Get our SHBXPSM003 RTO training materials and avoid building marketing plan templates from scratch. Purchase RTO materials and use the SHBXPSM003 training resources to guide learners from market analysis to evaluation.
Your SHBXPSM003 learning materials bring together learner content, trainer support and assessment documents for promoting a personal services business. Purchase RTO materials to reduce development workload and start with SHBXPSM003 RTO training materials your team can tailor to local salons.
Check the latest unit requirements on training.gov.au before delivery. Your team should contextualise and validate these SHBXPSM003 training materials for its learner cohort, delivery model and selected compliance environment. Use the supplied mapping as a starting point when reviewing your SHBXPSM003 materials against the Standards for RTOs.
SHBXPSM003 Promote a personal services business covers developing and integrating marketing strategies and promotional activities that expand and diversify the client base of a personal services business. It applies to senior managers and owners of beauty, hairdressing and barbering businesses who make strategic decisions.
The unit addresses five core areas:
Yes. Learners develop a comprehensive written marketing plan covering client groups, marketing objectives, sales projections, promotional activities and an implementation plan. They also evaluate performance and propose corrective actions for given marketing situations.
Yes. The content introduces new and emerging marketing methods, including social media technologies, alongside traditional promotions. Trainers can add current platform examples to keep delivery relevant.
Yes. The editable files allow your team to substitute a learner’s own business or a detailed case study, provided it supplies the sales data and client information the tasks require.
They are developed as compliant learning resources with current training package requirements in mind. Your organisation should still review and validate them for its own delivery and assessment arrangements.
Yes. Free samples let your team review the layout, depth and style of the resources before you purchase RTO materials.
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SHBXWHS003 Apply safe hygiene, health and work practices
SHBXPSM002 Manage treatment services and sales delivery
SHBXPSM001 Lead teams in a personal services environment
SHBXIND005 Communicate as part of a salon team
SHBXIND004 Develop skin therapy workplace policies and procedures
SHBXIND003 Comply with organisational requirements within a personal services environment





