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SHBXPSM003 Promote a personal services business RTO Training Resources

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Marketing planning, delivered through SHBXPSM003 Promote a personal services business, helps salon owners expand their client base, lift re-booking rates and increase average client spend. RTOs offering salon management qualifications can use it to build strategic marketing capability, with SHBXPSM003 training materials supporting planning and evaluation tasks.

Learners develop skills in analysing business objectives and client demographics, setting marketing objectives, balancing the service and product mix, planning and implementing promotional activities, monitoring performance against targets and researching new business opportunities.

Why SHBXPSM003 Belongs in Your Scope:

  • Adds strategic marketing capability to salon and personal services management programs, with SHBXPSM003 learning materials built around a complete marketing plan
  • Suits senior managers and owners of beauty, hairdressing and barbering businesses who make decisions about promotions and growth
  • Addresses workplace needs including target market analysis, marketing mix decisions, social media promotion, sales projections, customer satisfaction and performance evaluation

Why RTOs Choose TotalVET Training Resources:

  • A complete set of learner, trainer and assessment resources built around current training package requirements
  • Fully editable files that support permitted contextualisation and rebranding
  • An unlimited student licence with no ongoing per-student resource charges

Get our SHBXPSM003 RTO training materials and avoid building marketing plan templates from scratch. Purchase RTO materials and use the SHBXPSM003 training resources to guide learners from market analysis to evaluation.

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Inclusions

What’s Inside Your SHBXPSM003 RTO Materials:

Your SHBXPSM003 learning materials bring together learner content, trainer support and assessment documents for promoting a personal services business. Purchase RTO materials to reduce development workload and start with SHBXPSM003 RTO training materials your team can tailor to local salons.

SHBXPSM003 Learning Materials

  • Learner Guide
    Learner content within the SHBXPSM003 training materials covering marketing strategies, the marketing mix, promotional activities and methods for monitoring results.
  • PowerPoint Presentation
    Slides that help trainers explain target markets, traditional and emerging promotional methods and marketing plan structure.
  • Class Activities Book (Assessor and Student)
    Assessor and student activities that let learners practise analysing client groups and choosing promotional activities.
  • Self-study Guide
    Additional material for independent revision of sales budgets, stock reports and customer satisfaction methods.
  • Session Plan
    A trainer guide for sequencing research, planning and evaluation activities across the unit.

SHBXPSM003 Assessment Tools

  • Student Assessment Pack
    Learner-facing tasks and evidence requirements for developing a written marketing plan and evaluating product and service performance.
  • Trainer Assessment Pack/Marking Guide
    Benchmark guidance that supports consistent judgements about marketing plans, projections and corrective actions.
  • Mapping Information
    Shows where the unit requirements are addressed across the assessment tools.
  • Supporting Documents
    Supporting templates such as marketing plan outlines and implementation schedules.

Check the latest unit requirements on training.gov.au before delivery. Your team should contextualise and validate these SHBXPSM003 training materials for its learner cohort, delivery model and selected compliance environment. Use the supplied mapping as a starting point when reviewing your SHBXPSM003 materials against the Standards for RTOs.

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About

SHBXPSM003 Promote a personal services business covers developing and integrating marketing strategies and promotional activities that expand and diversify the client base of a personal services business. It applies to senior managers and owners of beauty, hairdressing and barbering businesses who make strategic decisions.

The unit addresses five core areas:

  • Analysing business objectives, key services and products and evaluating customer demographics and target markets
  • Determining marketing objectives and strategies in consultation with relevant people and according to the business plan
  • Balancing the volume and pricing of services and products to determine an optimum marketing mix
  • Briefing people involved in marketing and planning and implementing promotional activities within budget
  • Monitoring marketing performance, analysing gaps, seeking customer reaction and investigating new opportunities

Qualification Including This Unit:

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FAQs

Frequently Asked Questions

Does the SHBXPSM003 assessment include a full marketing plan?

Yes. Learners develop a comprehensive written marketing plan covering client groups, marketing objectives, sales projections, promotional activities and an implementation plan. They also evaluate performance and propose corrective actions for given marketing situations.

Do the SHBXPSM003 learning materials cover social media and emerging promotional methods?

Yes. The content introduces new and emerging marketing methods, including social media technologies, alongside traditional promotions. Trainers can add current platform examples to keep delivery relevant.

Can learners use their own salon when completing the SHBXPSM003 training resources?

Yes. The editable files allow your team to substitute a learner’s own business or a detailed case study, provided it supplies the sales data and client information the tasks require.

Are the SHBXPSM003 training materials developed with compliance in mind?

They are developed as compliant learning resources with current training package requirements in mind. Your organisation should still review and validate them for its own delivery and assessment arrangements.

Can we preview these RTO resources before buying?

Yes. Free samples let your team review the layout, depth and style of the resources before you purchase RTO materials.

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Colin J.
7 months ago
A pleasure to deal with John and the team, great resources and excellent service
Mark and the team were outstanding from start to finish. Highly recommend their services to those looking to purchase off the shelf training and assessment resources ahead of contextualisation.
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Yalcin O.
2 years ago
Quality and compliant resources, a very helpful support staff and Mark Lara for a account manager, WOW, 5 stars is not enough. Thank you
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Samantha B.
2 years ago
John's customer services was exceptional. Nothing was a bother, and he was prompt as well. Appreciated :)
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Shannon S
3 years ago
Purchased several BSB, ICT and FNS qualifications and am quite happy with the quality of the RTO materials from TotalVET Training Resources. Found the simulated business sites partially helpful, and the customer service quick and efficient.
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Chelsea B.
3 years ago
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ross J.
4 years ago
Purchased excellent resources from TotalVET and look forward to using them into the future for all my delivery and assessing. Thanks TotalVET. Purchased 13 subjects in 2021 and have been using these in class and in the workplace to trainees. they are easy to follow and have all the required documentation required to be assessment competently.